'Happy Feet' dances to $10 mil for Imax
EmptyImax Corp. said Wednesday that a supersize version of Warner Bros. Pictures' "Happy Feet" had surpassed the $10 million boxoffice mark in its giant theaters.
Imax said "Happy Feet: The Imax Experience" has grossed $10.6 million since its Nov. 17 bow on about 80 domestic Imax screens.
The large-format launch for "Happy Feet" in November produced the highest-grossing first and second weekends ever for a digitally remastered Hollywood movie in Imax theaters.
"Happy Feet" has been a rare bright spot for the beleaguered Imax.
Imax shares traded up 1.7% on Wednesday to $3.66 and remain 67% off their 52-week high.
Imax has taken a series of hits in recent months, including last week's announcement that it was off the auction block after failing since March to find a buyer willing to meet an unspecified price tag.
Imax plans to roll out "Happy Feet," which has so far grossed about $200 million in worldwide boxoffice, on 28 international large-format screens, including ones in Buenos Aires and throughout Mexico.
Like other Hollywood blockbusters released by Imax, "Happy Feet" was digitally remastered into a proprietary format to fill its big screens.
"We are very pleased with the film's strong performance in both conventional and Imax theaters," said Dan Fellman, president of domestic distribution at Warner Bros. Pictures.
Imax operates more than 280 theaters in 40 countries.