Heavy turns Circus ad into series
EmptyHeavy.com said that the Circus of Awesome user-generated online talent show created for the launch of Hot Tamales' new ice mint-flavored candy had been so well received by Heavy's audience that the network decided to transform the promotion into a full original series hosted on one of its Heavy.com channels.
The Circus of Awesome already has been streamed more than 3.5 million times by more than 1 million people, Heavy.com said.
"There are a lot of people out there who do weird things really well, and Circus of Awesome has turned into the place for people to showcase their unique ... talents," Heavy vp programming Jason Marks said.
"Circus of Awesome marks the first time Heavy has taken a branded entertainment campaign created for an advertiser and developed it into an original series with a permanent home on Heavy."
The Circus of Awesome will be hosted at www.heavy.com/channel/1516.