Hermes Introduces $10,000 Bicycle
The French luxury brand is launching two carbon rides in November.
After unveiling a $12,900 basketball and reopening its Beverly Hills boutique with a splashy soiree last month, Hermes announced Friday its next over-the-top product -- the release of its first bicycles, selling for $10,400.
The French fashion house will launch two ultra-lightweight carbon-fiber bicycles, Le Flaneur d'Hermes and Le Flaneur sportif d'Hermès, which come in three colors: charcoal, red and white.
The bikes, which are handmade in France, feature bull-calf leather on the saddles, handlebar grips, carry handles and luggage rack supports. Additional features include a shock-absorbing frame, belt-driven transmission and hydraulic disc brakes.
"We really want to work with people who have a very deep expertise, and wherever possible, we try to find them in France," Francois Dore, managing director of Hermes' Horizons department, told WWD. "We set out to make a real bike, not a decorative object. It had to be simple, efficient, easy to use, pleasant and elegant."
The luxe rides will be available in November in Hermes stores worldwide.