One would never expect to hear the word "frugality" in relation to Hermes, whose iconic Birkin bags can cost 50 grand, but Pascale Mussard, a sixth-generation member of the Hermes family, calls the brand's whimsical new project Petit h just that: "the marriage of luxury and frugality."
Four years ago, Mussard, artistic director of Petit h, created the program to recycle discarded Hermes materials from leather bags, crystal, porcelain and silk scarves, among other pieces, and create fantasy objects with the help of artisans and Hermes craftsmen. Given that they're one of a kind, these items are now in high demand with collectors.
A showing of the orange leather bookcase (priced at $112,400) and other unique toys, jewelry and art pieces took place at L.A.'s Schindler House on June 11. The items will be on sale in a pop-up shop within the Hermes boutique at South Coast Plaza (3333 Bristol Street, Suite 1424, Costa Mesa) until June 29.
The only permanent Petit h store is within Hermes in Paris, so this is a rare opportunity.
Preview the pieces below.