Herve Leger Fires Distributor After Comments That "Voluptuous" Women Shouldn't Wear the Brand's Bandage Dresses
Patrick Couderc, an employee of Herve Leger's independent distributor MJH Fashion, is no longer with the company.
On Sunday, The Mail published an interview with Patrick Couderc — an employee of MJH Fashion, an independent distributor of Herve Leger in London — in which he told the U.K. news site that not all women should wear the brand's signature bandage dresses.
Couderc told The Mail that "voluptuous" women and those with "very prominent hips and a very flat chest" should stay away from the skintight outfits. He continued to offer his opinion to the site, saying, "If you’re a committed lesbian and you are wearing trousers all your life, you won't want to buy a Leger dress. Lesbians would want to be rather 'butch and leisurely.'"
While the bodycon dress has been seen on many celebs including Kim Kardashian, Lindsay Lohan, Victoria Beckham and Miranda Kerr, among others, Couderc told The Mail that he refuses to give free dresses to celebrities if they "lack sufficient class."
Following Couderc's remarks, Herve Leger has responded with the following statement:
The Herve Leger by Max Azria brand and its parent company, BCBGMAXAZRIA Group, are shocked and appalled by Patrick Couderc’s comments made in the Mail on Sunday. BCBGMAXAZRIA Group is working in concert with MJH Fashion, the London-based licensee of the Herve Leger brand, to investigate and establish appropriate next steps. The statements made by Mr. Couderc are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals or sentiments. The Herve Leger by Max Azria brand celebrates sensuality, glamour and femininity without discrimination.
The L.A-based brand has also taken to Facebook to address the issue and express disappointment toward Couderc's comments. On Tuesday, Herve Leger confirmed to Pret-a-Reporter that Couderc is no longer associated with the company.