Higgins to vp publicity post at WB

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Veteran marketing and publicity executive Dennis Higgins has been named vp national publicity at Warner Bros. Pictures.

Higgins will head one of the department's three publicity teams, reporting to Juli Goodwin, who was recently promoted to senior vp national publicity.

"Dennis Higgins brings more than 20 years' experience in entertainment publicity and marketing to our publicity group," Warners domestic theatrical marketing president Dawn Taubin said. "He has worked on films of every genre, both large and small, and has earned the respect and admiration of both his colleagues and the media."

Higgins moves to Warners from Bauer Martinez Entertainment, the production and distribution company that has been downsizing quickly in recent months. He had been the company's senior vp publicity since 2005.

Before that, Higgins had been at Intermedia Entertainment, where he was senior vp marketing and corporate communications for two years. He joined Intermedia from Miramax, where from 2001-02 he worked on a variety of projects, including the Oscar-winning "Chicago" and "In the Bedroom."

From 1989-2001, Higgins was senior vp publicity at Columbia Pictures, where he was involved in the campaigns of "As Good as It Gets," "Jerry Maguire" and "Philadelphia." He also worked on such blockbusters as "Charlie's Angels," "Men in Black," "Air Force One," "My Best Friend's Wedding," "Sleepless in Seattle" and "Basic Instinct."

Higgins also had stints at 20th Century Fox and MGM/UA.
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