Highlights of networks' election coverage

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Highlights of cable network on-air and online initiatives tied to the 2008 presidential race:

MTV

-- Presidential dialogues with real-time viewer questions and feedback
-- Recruitment of 51 young citizen journalists to provide election reports from each U.S. state and Washington, D.C.
-- PSAs starring celebrities aimed at getting young people out to vote
-- News and programming around the major primaries and Democratic and Republican conventions
-- Election-related programming in development for 2008 such as TV series, longform documentaries and issue-based specials
-- Plans to air the best in user-generated content related to the presidential race voted on by members of the network's new Think.MTV.com social networking community

LIFETIME

-- Three-pronged initiative aimed at getting women to register to vote, encouraging women to run for office and making sure the issues women care about are part of the election debate
-- Plans for a town hall with the presidential candidates that will air on Lifetime this spring or summer
-- Breakfast reception with presidential candidates held Jan. 5 in Manchester, N.H., with highlights streamed on MyLifetime.com
-- Interstitials and PSAs with Queen Latifah, Jodie Foster, Halle Berry and other celebrities that will run on air and on MyLifetime.com beginning this month and be available on VOD starting in March
-- Recorded responses from celebrities, political candidates and viewers, as well as women asked by Latifah during her concert tour, "If I were president, I would ..." given to the presidential campaigns, the media and nonprofit organizations to encourage them to pay more attention to the issues that matter to women
-- Polls about women and their views on the election
-- Training for women to learn how to run for office
-- Special events for women held at both conventions
-- Weaving election themes relevant to women into its programming
-- Partnership with some 150 nonprofit organizations representing about 15 million women and with Hearst Magazines' Marie Claire, Redbook and CosmoGIRL! to feature related content in their magazines and on their Web sites

COMEDY CENTRAL

-- "The Daily Show With Jon Stewart" and "The Colbert Report" returned to air Monday, the day before the New Hampshire primary
-- South Carolina presidential bid by Stephen Colbert that pulled in record ratings
-- Indecision2008.com standalone political humor Web site
-- Two Indecision 2008 live tours: one at larger venues from May-September and one on college campuses from spring through early summer
-- Week of "Daily Show" coverage planned for each national convention   
-- Live primetime special on election night featuring Stewart and Colbert

BET

-- Series of interviews with Clinton, Obama and possibly other candidates in first quarter
-- PSAs to emphasize the importance of voting and the key election issues that impact the BET audience
-- Election updates on music countdown show "106 & Park"
-- Series of daily and weekly news briefs on the presidential race
-- Coverage of the Democratic and Republican conventions
-- Local community voter registration and awareness drives at BET events such as Black College Tour, Spring Bling and the BET Awards

IFC

-- New yearlong news venture called "Election Coverage for the Rest of Us" featuring documentary filmmakers Will Rabbe and Sarah Cully as political correspondents focusing on independent voters' growing role in the election
-- Thirty-minute specials including "The Mega Primary" airing in February and "On the Bus: Tracking the Candidates" in June and ones covering the Democratic National Convention in August, the Republican National Convention in September and Election Day in November
-- Specials on topics such as campaign funding, how vice presidential candidates are chosen, the death penalty and a referendum in California to split the electoral college vote
-- Live broadcasts from both conventions and on election night
-- Political polls related to the election and independent voters
-- Special Web page on IFC.com to serve as forum to discuss and post thoughts about the elections and questions for IFC news team. Site will feature news updates, blogs, transcripts of interviews with candidates and political commentators

LOGO
-- On-air forum that took place in August with leading Democratic candidates on issues of importance to LGBT community
-- New half-hour weekly news program produced by CBS, developed in part to focus on LGBT issues in the campaign

WE tv

-- Grassroots initiative called "WE Vote '08" aimed at registering more than 1 million women to vote and educating them on key issues
-- Campaign co-chaired by former vice presidential candidate Geraldine Ferraro and former U.S. congresswoman Susan Molinari
-- Kelly Ripa, LeAnn Rimes and Kerry Washington, among others, featured in interstitials and PSAs
-- Multiplatform marketing campaign to drive voter registration
-- Grassroots plan in target markets across the country combining celebrity-driven events, door-to-door registration drives, educational forums and We Vote '08 parties
-- Launch of Wevote08.com, an online resource for voter registration, candidate stances on key issues important to women, daily news on the election, featured columnists, blogs, polling information and user-generated content

SPIKE
-- Voter registration drive in partnership with Ultimate Fighting Championship
-- PSAs with UFC stars airing on Spike, UFC pay-per-view and in arenas
-- Get-out-the-vote call-outs integrated into live UFC events on Spike
-- Voter registration tables at UFC events around the country
-- Get-out-the-vote content on UFC.com and Spike.com

NICKELODEON

-- First kids' primary vote conducted online the week of Jan. 13
-- Three election specials with Nick News special anchor Linda Ellerbee -- one airing Jan. 13 on the primaries; one in the spring taking a look at issues important to kids and one in the fall on the final two candidates
-- Web site www.nick.com/kpp featuring explanations of the election process, photos and information about the candidates and a calendar of major election events
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