GOP Using Hilary Rosen's Ann Romney Comments to Raise Money

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Hilary Rosen, a former CEO of the Recording Industry Association of America who also has a long career in promoting the campaigns of Democratic lawmakers, knows a thing or two about marketing. So perhaps she could have predicted that a few choice words she uttered on CNN would be used to raise money for her political opponents.

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On Wednesday, Rosen offered her infamous critique of Ann Romney -- wife of Republican presidential hopeful Mitt Romney and mother to their five sons --  as a woman who “never actually worked a day in her life,” and by Thursday the GOP had already turned her sentiments into a coffee mug and a bumper sticker.

“Moms Do Work! Vote GOP,” is the message on the mug, which sells for $15 with proceeds going to the Republican National Committee. At the top of the website selling the mug, it says: “Don’t let Barack Obama & Democrats Insult Women.”

As for the bumper sticker, it’s a gift to donors of the Romney For President campaign, and it reads: “Moms Drive The Economy.”

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Both sides, of course, are fighting hard for the female vote, and the GOP believes that Rosen’s comments could help even the score a bit. An ABC News/Washington Post poll recently indicated that Obama's lead over Romney among women voters is 57-38.

Like the new mug and bumper sticker the GOP created Thursday, the Obama  campaign also has a few tchotchkes aimed at women, including a “Women For Obama Party Pack” that sells for $40 and designer items from the likes of Vera Wang, Rachel Roy and Diane von Furstenberg.

Email: paul.bond@thr.com

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