Hilary Swank Launches "Aesthetic Wear" Clothing Line
Athleisure by another name is ...?
Whether your style is more Million Dollar Baby or P.S. I Love You, Hilary Swank’s new clothing line is for you. Named Mission Statement, the new collection of luxury apparel includes workout essentials such as jog bras and leggings, as well as workwear pieces including leather pants and cashmere knits. The project was “years in the making,” according to a post on Instagram, and is officially available for pre-order Tuesday on the Mission Statement website, retailing between $115-$1,150.
Though the project may feel a bit out of left-field for the Oscar-winning actress, Swank says she launched the line out of the desire to help women focus on themselves. “Simply by nature, [women] are nurturers which can sometimes take us off the path to doing what’s best for ourselves,” she writes in a welcome letter to customers. “Taking care of others is often mistaken for fulfillment within our own lives. As much as I want to care for the loved ones in my life, I want to remember to nurture myself through this journey as well.”
The women-need-to-stop-putting-everyone-else’s-needs-ahead-of-their-own narrative is, in 2016, a bit trite. Nevertheless, for those women who still heed nature’s call to mother the masses, Swank’s $900 leather leggings or $895 jacket (with removable sleeves!) might just be the thing to remind yourself that hey, you deserve a splurge every now and then.
“I wanted to create elegant clothes that embody and nurture that higher purpose: clothes that allow you to find that perfect balance of movement while working out, in the office, resting or playing,” she writes.
Swank expanded on Instagram: “Mission Statement is what I call aesthetic wear. What does that mean? It means clothes that you can wear for any adventure — in the boardroom or at the gym, on the plane or at school, while looking stylish.”
Lululemon and Under Armour are two more brands looking to bridge the gap between athletic wear and business casual wear, each launching collections which utilize their technical performance knits and techniques with a high fashion approach. Under Armour recruited menswear designer Tim Coppens to design the collection, called Under Armour Sport, while Lululemon hired Theory and John Varvatos alum Marcus Le Blanc to head up the “Lab” retail concept.