New Snapchat Filter Turns Users Into Shimmying Hillary Clinton
The animated filter plays a song saying "Shimmy, shimmy, shimmy, shimmy HRC" in the background.
A new Snapchat lens that transforms users into Hillary Clinton is available on the social media service just in time for Election Day.
The animated filter gives users Clinton's hairstyle, along with a red, blue, then white pantsuit outfit. The song that plays when the volume is turned on says, "Shimmy, shimmy, shimmy, shimmy HRC."
Pro-Hillary Clinton Super Pac Priorities USA purchased the lens as part of an ad buy. The sponsored content has upset some Snapchat users, who complained on Twitter that Snapchat is being biased by offering an HRC filter and not a Trump one.
The official Clinton and Trump campaigns will both have filters for their respective candidates rolling out for Election Day.
Here's a look at an AdAge reporter testing out the filters:
Snapchat also offered generic "vote" filters on its service on Monday.