History Channel Adds Stats, Inventions and Jousting
The network once dubbed the ‘Hitler Channel’ for its slate of musty World War II documentaries continues its highly-rated push into original programming.
Coming off another top-rated quarter, History announced three new series, three specials and one miniseries as part of its upfront slate for deep-pocketed advertisers. The projects will join Top Gear, Pawn Stars, American Pickers and Ax Men on History’s schedule, which thus far this year has catapulted the net to No. 5 from No. 17 half a decade ago in the coveted 18 to 49 demo.
“Unlike our competitors, who rely largely on sports and off-network programming, History has catapulted to the top on the strength of all original programming,” said History president and general manager Nancy Dubuc. “We are a network that is defining the landscape, setting the trends and breaking records night after night, month after month, quarter after quarter. We are at the top of our game.”
In addition to previously announced series, How The States Got Their Shapes, Around the World in 80 Days and American Restoration, History will roll out Invention USA, which centers on two tech and science experts who travel the country in search of the next great invention in the mix of prototypes presented by amateur inventors. Also joining the schedule is Full Metal Jousting, about a group of fighters who compete in the most dangerous jousting competition around, and United Stats of America, which sets out to visualize data such as the number of texts we send to the amount of calories we consume.
Also in development is The Men Who Built America, a new miniseries about the “influential builders, dreamers and believers whose feats transformed the United States,” which is set for a 2012 release.
On the specials front, History plans to add 9/12: The Day After, which builds on the Emmy-winning 102 Minutes that Changed America, along with History of the World in Two Hours, from the producers of Life After People and The Universe and Vietnam in HD.