"Hollyweed" Sign Creator Now Selling $150 Sweatshirts
And he's made $68k so far.
If there isn't commemorative merch, did it even happen?
Nowadays, there's merch (read: tees, sweatshirts, mugs — even throw pillows and garbage cans) for every major event in pop culture, from the latest Donald Trump-ism to every celebrity micro-feud. (Lookin' at you, Kanye West and Wiz Khalifa.)
And Zach Fernandez, the 420 enthusiast responsible for altering the Hollywood sign to read "Hollyweed" on New Year's Day, isn't missing out on the action. The 30-year-old who turned himself in to the LAPD last week, launched "Hollyweed" merch on his website, Jesushands.work, Sunday evening. But the merch comes at a high price.
Sweatshirts reading "Hollywood Hollyweed Hollywoed" cost $150 a pop, while pocket tees bearing Fernandez's beanie-wearing likeness above text reading "Hollyweed" are going for $100 each. The merch is available only for a limited run, according to the site.
TMZ reports that Fernandez has already made more than $68,000 off the merch after less than 24 hours on the web. However, for those in the market for a less expensive means of remembering the New Year's Day stunt that rocked the Internet, Etsy sellers, of course, are hocking dad hats, tees, bumper stickers and even herb grinders — all for under $30.