Fox Testing JVC Technology for 2D-to-3D Conversion

"I, Robot"
"I, Robot"
 Twentieth Century Fox

JVC is showing 3D clips of Fox’s I, Robot, which were converted using its new 2D-to-3D conversion workstation, at the Hollywood Post Alliance Technology Retreat in Palm Springs.

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Ian Harvey, senior vp, advanced technology at Fox, explained that while there is not enough available 3D content to grow a market, the economic model currently doesn’t work as 3D conversion of a feature can cost between $40,000-$100,000 per minute.

Harvey explained that the studio is working with JVC to improve the 2D-to-3D conversion workstation with with an eye toward developing a cost effective way to get a quality result. The JVC technology, he suggested, might “enable us to make decisions (to convert content). Right now it is cost prohibitive.”

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The conversion work on I, Robot is being accomplished at VideoTek, a Japan-based subsidiary of JVC.

Fox is also testing the JVC workstation with episodic series television content. A 3D trailer for the series New Girl was converted using the technology.

JVC has not yet established a US price for the system.

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