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The Hollywood Reporter Launches Trailer Tracking Feature

Issue 24 REP Zefr Chart - H 2013
The chart as it appears in this week's issue of The Hollywood Reporter

THR's website and weekly magazine will feature a chart of what movie trailers get the most views on YouTube, part of an exclusive partnership with technology company Zefr.

The Hollywood Reporter is launching a new feature, The Trailer Report, to keep tabs on who's watching movie trailers on YouTube with help from Zefr, the leading company offering technology solutions for brand and content management on the platform.

Zefr, which operates the biggest movie trailers channel on YouTube, is collecting viewership data across the video site and analyzing it using proprietary Inception technology.

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The result? A weekly look at how many people are watching the five most popular trailers on YouTube.

"Zefr has spent years mining movie data on YouTube, and developing the technology to track both studio and fan activity," said Zefr co-founder Rich Raddon. "The Trailer Report analyzes data from official studio trailer content and fan-uploaded content to completely reveal how users engage with movie trailers on YouTube.”