Hollywood Reporter's Website Breaks Traffic Record
THR.com hit 17.1 million worldwide monthly unique visitors in August; sister publication Billboard also had a record month
The Hollywood Reporter's website scored a record traffic month in August.
THR.com hit 17.1 million worldwide monthly unique visitors, according to comScore, which marks a 21 percent rise over its previous record of 14.1 million unique visitors in March 2014.
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Meanwhile, THR's sister publication Billboard also set a new all-time high for monthly traffic with 13 million uniques, beating out its previous record of 12.7 million unique visitors from May 2014.
The announcement was made Monday by Guggenheim Media's Entertainment Group, which was formed in January with Janice Min, as co-president and chief creative officer, charged with editorial direction of the flagship entertainment and music media outlets.
"The rapid growth of The Hollywood Reporter and Billboard’s online audience demonstrates that consumers value the kinds of access and quality media we deliver in a crowded entertainment marketplace," Min said. "Our insight, authority and ability to deliver news, compelling stories, and lifestyle from the inside of two of the world’s sexiest industries is intoxicating and unrivaled in the digital space."
Combined, the two brands hit a new record for total traffic with 29.6 million uniques (per comScore) in August, smashing their previous monthly record of 24.8 million unique visitors, from May 2014, by 19 percent and making the 4-year-old Entertainment Group the fourth-most-popular dedicated entertainment-and-music destination behind TMZ, E! Online and People.com, and ahead of outlets including Entertainment Weekly, Gawker, Vulture, Rolling Stone, Live Nation, Spin.com, Complex.com, Vice, Pitchfork, Slate, US News and Atlantic Media (per comScore). The combined number also amounts to more than four times the online traffic of VanityFair.com and 14 times that of Vogue.com.
Both brands also have seen huge growth on social media. The Hollywood Reporter’s Facebook following has grown by 135 percent in 2014, while Billboard passed 3 million Facebook followers. Combined, the total number of social media followers across major social platforms for both brands stands at 12.3 million.
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The traffic record comes on the heels of THR's first Emmy win for its televised Wolf of Wall Street discussion featuring director Martin Scorsese, Leonardo DiCaprio, Jonah Hill and writer Terence Winter. The Hollywood Reporter’s Award Season Roundtable Series currently airs on A&E.
THR also won six awards — including best news website — at the Los Angeles Press Club's 55th Southern California Journalism Awards in June and recently received its first-ever nomination for a National Magazine Award for General Excellence.