Honda rides with 'HSM 3'

Odyssey, Civic Hybrid among vehicles in co-branding

Walt Disney Pictures' "High School Musical 3: Senior Year" will be rolling in Hondas.

In addition to being seen in the film, Honda vehicles will be seen in several co-branded 30-second spots, a co-branded Web site and a sweepstakes with a 2009 Honda Odyssey as a prize.

Honda vehicles set to be seen in the Oct. 24 release include the Honda Odyssey minivan, a pink S2000 coupe, a Pilot compact crossover and a Civic Hybrid.

Honda has worked with Disney for several years and has its own theater at Disneyland, which showcases the company's robot, the Asimo.

Tom Peyton, senior advertising manager at American Honda Motor, told Media Post, "We're trying to reach families; these are the right households for us to talk to."
comments powered by Disqus