Hong Kong b'caster ATV taps two execs

New team will reshape free-to-air, digital channels

BANGKOK -- Hong Kong broadcaster Asia Television Ltd. has appointed two high-profile telecom executives to take charge of its efforts to reshape its free-to-air and digital channels.

ATV, which saw a major shift in shareholders in 2007 and has lost more than HK$5 billion ($645 million) since the 1980s, on Thursday named Linus Cheung its new executive chairman.

"I am confident in re-energizing ATV with efficiency and quality, and hence turning a new page in the broadcasting history of Hong Kong," said Cheung, former deputy chairman of Hong Kong's PCCW telecom company.

ATV also named a new CEO, Ricky Wong. The co-founder of City Telecom, which already owns a pay TV channel, Wong will oversee ATV's day-to-day operations.

The appointments are expected to nurture innovation and sustain healthy competition in the industry, as well as enhance operating efficiency, the company said in a statement.
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