'Hot in Cleveland' to Get Russian Adaptation

5:29 AM PST 07/22/2013 by Nick Holdsworth
David Strick
"Hot in Cleveland"

In the U.S. hit show's first scripted adaptation deal, Endemol-owned WeiT Media will bring the series to Russia's Channel One.

MOSCOW -- Three years after its TV Land launch in the U.S., Hot in Cleveland is to debut in adaptation on Russia’s leading national broadcaster Channel One.

The multi-episode prime-time comedy produced by Endemol-owned WeiT Media is the first scripted adaptation deal for the hugely successful show, which sees a group of women of a certain age moving to a provincial city (Cleveland) and deciding to stay -- after they find they are "hot" there. It stars Valerie Bertinelli, Wendie Malick, Jane Leeves and Betty White.

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The Russian version of the show, which airs starting July 29, will likewise see the lives of a group of best friends from Moscow change forever when they unexpectedly find themselves in a small town and decide to stay.

Russia, like America, covers a huge swathe of territory with very clear town and country attitudes and cultural differences, making the show easily adaptable. 

Other U.S. shows that have been ratings hits in adaptation here include Russian versions of CBS sitcoms Everyone Loves Raymond and The Nanny.

After Hot in Cleveland launched in the U.S. in 2010, it quickly became a ratings success. Endemol Worldwide Distribution (EWD) has already sold the U.S. series to more than 200 territories.

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