Hot Reality Format 'Rising Star' to Show on China's CCTV-3

Enlight Media signed a two-season deal with the state broadcaster

Thirty episodes of Israeli television group Keshet International’s Rising Star will be broadcast on the China state television channel, China Central Television's CCTV-3.

China’s Enlight Media bought the rights to Rising Star in June and has signed a two-season deal with CCTV-3, which could see the show with a potential audience of 1.2 billion viewers. Beijing Century Media assisted with the deal process.

“This collaboration will become a milestone in Chinese Television history," said Zhang Hang, head of Enlight Media’s TV unit. "Enlight Media is confident that it will make Rising Star in China a phenomenal show."

Rising Star, which Keshet debuted in Israel last fall and to international buyers at the Mipcom market in October, has since sold to more than 30 territories, with ITV grabbing it for the U.K. and RTL taking Germany, among others. 

Singing shows are a big success in China, with China Idol and The Voice of China the most popular titles.

Rising Star has proven popular in developing markets — in Brazil, it aired on RedeGlobo, where the Brazilian version of the show attracted an average share of 31 percent across the series, peaking at 35 percent and the Rising Star app was downloaded more than 3.2 million times.

Enlight is the first private Chinese media company to import such a big-name format, and it reportedly beat stiff competition from Hunan TV, Jiangsu TV and other private companies bidding for it.

“We are excited about this format because of its cross-platform and interactive features, which are things that have never been seen before in Chinese television,” said Wen Ha, program director at CCTV-3.

Keshet International CEO Alon Shtruzman said Asia was a key priority for the company.

“We’re very happy to be partnering with one of China’s most respected and experienced production companies, Enlight Media, to bring Rising Star to the CCTV-3 audience. This is the latest of several recent deals we have made in Asia,” said Shtruzman.

Broadcaster RedeGlobo has commissioned a second season for 2015, while in Portugal the show averaged a 25 percent market share.

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