How 'Atlas Shrugged' Shocked Hollywood's Marketing Machine
Despite its "awful" marketing plan, as one distribution exec calls it, the movie earned a $5,640 per-theater average opening: "Things have turned for us," producer Harmon Kaslow tells THR.
The power of Ayn Rand devotees have impressed some Hollywood distribution executives, who took note of the hefty $5,640 per-theater average scored by Atlas Shrugged: Part 1 during its opening weekend.
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