Pret-a-Reporter

How Boomer Phelps Became Rio's Accidental Style Icon

@boomerrphelps/Instagram
Michael Phelps with son Boomer

The stars-and-stripes style of Michael Phelps' son has earned the tot almost half a million followers.

The first step on the path to style stardom? A verified Instagram account, of course. 

Michael Phelps' son, Boomer, may be just 3 months old,  but he's already garnered more than 481K followers on Instagram, thanks to his patriotic toddler-wear and those squishy, squeezable cheeks.

While dad became the international poster child for cupping therapy and Arena swim parkas, the littler Phelps is essentially a not-yet-walking ad for Baby Gap. He's been sporting red-white-and-blue everything from the retailer, from stars-and-stripes swim trunks to a gold medal jumper. And in doing so, Boomer has become the unofficial face of patriotic children's wear for the ailing retailer, and perhaps the latest celebrity spawn turned fashion It-child. (His mother is Phelps' fiancee Nicole Johnson.)

 

A photo posted by GapKids (@gapkids) on

Other stylish pieces spotted on the tot include Freshly Picked gold moccasin slippers ($60), Converse Chuck Taylor All Star low top sneakers ($30) and Em's 4 Bubs protective earmuffs ($30) to safeguard his infant ears from the roars inside Rio's Olympic Aquatics Stadium, where he watched his pop rack up the 23rd and final gold medal of his decorated career.

 

A photo posted by boomer phelps (@boomerrphelps) on

It's not clear whether Boomer is officially sponsored by any brand, but if he were, he might just be the youngest Olympic-goer ever to score an endorsement deal. Breaking records, just like his dad.


BABE: Boomer Phelps in Em's 4 Bubs earmuffs at the Rio Olympics. (Photo: Al Bello/Getty Images)

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