Pret-a-Reporter

How Cannabis Beauty Products Could Change the Red Carpet Game

Courtesy of Ryan Snook

Cannabis-infused cream for high-heel pain? "Don't worry, your feet won't get high," says Justin Bieber's stylist Karla Welch.

For years, stylists have stocked their red-carpet prop kits with things like gel insoles to help ease the pain of 8-inch stilettos. But when Karla Welch, the stylist for stars including Justin Bieber and Olivia Wilde, was getting clientele ready for the Golden Globes in January, she whipped out something a little more new age and a lot more effective: cream infused with CBD, a nonpsychoactive cannabinoid. “It is the absolute cure for aching feet on the red carpet,” she wrote on Instagram of the product by Lord Jones. “Don’t worry, your feet won’t get high.”

As the legality of marijuana experiences a major shift, the prevalence of CBD- and THC-infused products is becoming more mainstream for the beauty and therapeutics industries. “I am a huge fan of cannabis-based products,” says Jessa Blades, a makeup artist who founded Blades Natural Beauty in 2008. Having worked with a litany of celebrities during the past 15 years, including Demi Lovato and LL Cool J, she notes: “So much of what people are experiencing on their skin are issues that at the root are related to stress, lack of sleep, inflammation and pain.” CBD and THC, she explains, “target these symptoms and get the body back into a place where it can heal itself.”

Blades also suggests Lavender + Frankincense Face Oil  ($20) for its antiwrinkle and moisturizing properties and Foria Pleasure enhancement oil ($76), which is said to increase blood flow and nerve sensation for sexual pleasure when taken internally and applied externally. Both products, however, are only available in certain states and require a recommendation letter from a physician to obtain them.

Jordan Person, a nurse of 15 years who founded Primal Therapeutics in Colorado, has given cannabis-infused massages to people varying from a 3-year-old cancer patient to a 90-year-old with diabetic neuropathy. “I always say: ‘All the health without the high.’ Because that’s truly what it is,” says Person, who uses salves and oils that she creates in small batches to control the quality of the product used on her clients. The lotions she applies “are not entering the bloodstream deeply enough to affect the brain,” so clients don’t have to worry about failing drug tests. And as far as cons go? “I haven’t found any yet.”

This article originally appeared in the Jan. 28 issue of Billboard.

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