EXCLUSIVE: How DreamWorks Animation Is Using Social Gaming to Boost 'Megamind'
The studio has partnered with Zynga for a 24-hour campaign that will integrate the movie's title character into its most popular game, FarmVille
NEW YORK -- Zynga and DreamWorks Animation have partnered on what is the largest social gaming firm's first-ever feature film integration -- a 24-hour campaign designed to boost awareness of the Friday release of Megamind.
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