How GM Benefited From Buzz Over Rivals' Eminem, Darth Vader Super Bowl Ads
The automaker purchased search phrases from Google in an effort to boost its own website traffic after commercials from Chrysler and Volkswagen aired.
Both Chrysler and Volkswagen aired memorable Super Bowl commercials last week -- the former's ad featured Eminem, while the latter had a kid dressed up as Darth Vader.
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