How GM Benefited From Buzz Over Rivals' Eminem, Darth Vader Super Bowl Ads
The automaker purchased search phrases from Google in an effort to boost its own website traffic after commercials from Chrysler and Volkswagen aired.
Both Chrysler and Volkswagen aired memorable Super Bowl commercials last week -- the former's ad featured Eminem, while the latter had a kid dressed up as Darth Vader.
Subscribe now to read the full article
Subscription Benefits
- Read The Hollywood Reporter on any mobile device
- Email complete articles to clients or colleagues
- Interactive Radio: listen to the topics or headlines that interest you
- RSS Feed: read in a timely manner with easy to find content
- Read Offline: locate issues and articles easily at any time, no internet connection needed
Already a Subscriber? Log In
THR's Daily Must Feeds
-
Leonardo DiCaprio Raises $1.5 Million at amfAR Cannes Gala
-
Watch 4 New Scenes From 'Arrested Development'
-
Mariah Carey: Wardrobe Malfunction on 'Good Morning America'
-
Director Responds To Boos For Ryan Gosling Film
-
'Rocky Horror' Actor Tim Curry Suffers Stroke
-
'Star Trek' Legend Rates New Movie
-
The Year of Rock: How the Former Wrestler Became King of the Action-Cinema Ring
-
James Van Der Beek on Putting 'Dawson' Behind Him and 'Don’t Trust the B’s' Hulu Finale
Advertisement
Advertisement
In This Week's Magazine
Related Stories
Social & Mobile
Advertisement
