How Jeff Zucker Can Make CNN Less Boring

6:00 AM PST 12/4/2012 by Andrew Tyndall

Is provocation without ideology possible? Yes, and it's exactly what the ailing net needs to reverse its simplistic, stagnating worldview.

With the hiring of Jeff Zucker as its new worldwide president, Time Warner implicitly has announced that it considers CNN to be a TV channel, which needs a TV insider to fix it. Although he started at NBC News, Zucker has spent the lion's share of his career as a TV executive -- first running NBC, then a stable of broadcast and cable channels -- not as a newsman.