How Maserati Got into the Movies — For Free

1:38 PM PST 3/10/2011 by Daniel Miller

Without the marketing budgets of others, the elite Italian automaker speeds through “Limitless” thanks to nimble planning.

When the filmmakers behind Relativity’s Limitless needed a car that featured the sort of luxury, style and performance befitting the thriller’s dashing main character, they could’ve gone with any number of options. Perhaps a Ferrari, Bentley or Porsche would have sufficed.