How Microbudgets Became the New Tentpoles
"Ouija" goes from $140 million to $5 million as studios chase the next "Chronicle" or "Paranormal."
How big is the trend toward tiny-budget movies? Just as Warner Bros.' teen-party pic Project X, made for $12 million to $15 million, opened in February to $21 million at the box office, the studio greenlighted a $10 million thriller from producer Roy Lee and his new low-budget division, Primal Pictures. Fox then threw into development a sequel to its $12 million sci-fi hit Chronicle, which has grossed about $112 million worldwide. And reality TV producers Dan Cutforth and Jane Lipsitz have been hired to make Katy Perry's 3D concert movie at Insurge, Paramount's low-budget label.
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