How Netflix Came Undone
A stock in freefall, erratic management decisions, the Qwikster debacle. How the high-flying envy of Hollywood came crashing down and what it needs to do to regain its mojo, as content producers both fear for the demise of a rich buyer and privately cheer the troubles of an upstart rival.
By almost any definition, Netflix has been the great disruptor of the entertainment business during the past decade. The company has turned more than 20 million Americans into regular consumers of premium streaming video, changed the value proposition for movies and TV shows and helped reshape Hollywood's traditional release windows. And it did this after already having turned the DVD industry into a largely subscription-based business, bringing about the destruction of countless movie-rental storefronts.
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