How 'The Voice' Plans to Twist the Talent Show Formula

10:34 PM PDT 3/15/2011 by Shirley Halperin, Jeff Sandstoe

Executive Producer Mark Burnett along with celebrity coaches Christina Aguilera, Cee-Lo Green, Blake Shelton and Adam Levine offered a preview of the new NBC singing competition show at a Tuesday press conference.

“The level of talent … is leaps and bounds beyond the winners of any other competition show,” The Voice host Carson Daly declared at the top of a press conference introducing NBC’s new Mark Burnett-produced program, which is based on the wildly successful The Voice of Holland. He was responding to a question about American Idol and how The Voice (on which Daly will fill the Ryan Seacrest role) may fare compared to the ratings giant. “Ours is the best,” Daly proclaimed.