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How You Doin? Wendy Williams Wins with Frank Talk Talk (and Wigs!)

The wild daytime diva, celebrating her 500th episode, is expanding into a full-blown entertainment brand -- but doesn't want to be like Oprah.

Last fall, the Debmar-Mercury daytime talk show The Wendy Williams Show -- No. 1 among women 25-to-54 in key markets including Chicago, Philadelphia and New York (where it is filmed) -- was renewed for two more seasons through 2014. Now host Wendy Williams, 47, who parlayed an incredibly successful 20-year-plus career in radio into a TV show, faces her 500th episode since the July 2008 premiere (she gave up her radio show a year later). It's only her latest milestone: She's a New York Times best-selling author and designer of a QVC fashion jewelry line, Adorn, that this fall will include shoes. "I'm going to have everything from bitchy, stylish, five-inch heels to very comfortable flats with a pointy toe," she says, adding that her shoes will be available up to a size 12. She's competed on Dancing With the Stars and has a cameo in the Steve Harvey hit film Think Like a Man. Williams, a married mother of an 11-year-old son, is finalizing a wide-ranging production deal that will have her producing reality and scripted fare. She also wants to turn her two memoirs (The Wendy Williams Experience and Wendy's Got the Heat) into a biopic. Asked who would play her, the New Jersey native replies: "I'm ready to play myself."