Huffington Post Names Hollywood Reporter's Janice Min to 2011 Game Changer List
THR's editorial director is recognized by the publication for her reinvention and transformation of The Hollywood Reporter brand.
The Huffington Post has named The Hollywood Reporter's editorial director Janice Min one of 2011 Game Changers in Media. The HuffPo series celebrates 100 innovators across 12 categories (Politics, Media, Entertainment, Culture, Style, Green, Business and Technology, Sports, World, Food and Travel, Education and Impact, and Healthy Living) who have influenced our world.
The publication credits Min with changing the game by, "resurrecting a beloved Tinseltown glossy." Last year, Min recognized the opportunity to take the 80 year old industry institution and transform it from a staid daily trade into a dynamic must read weekly. Digitally, Min's success has been matched with record traffic to THR.com. The site receives nearly 4.4 million unique visitors, more than every other industry competitor combined.
"Changed the game by: Resurrecting a beloved Tinseltown glossy.
As the trade magazines have faced an uncertain future in recent years, the two most storied Hollywood trades -- Variety and The Hollywood Reporter -- have taken distinctly different paths: where Variety has zigged (maintaining a daily print presence and taking its website behind a paywall), The Hollywood Reporter has zagged, under the leadership of newly-installed Editorial Director Janice Min. Min, formerly Editor-in-Chief of Us Weekly, has brought her glossy touch to THR, converting the publication into a weekly glossy magazine with a robust web presence. THR has become the city magazine for a company town whose movers and shakers happen to include the stars Min formerly covered at Us (where she doubled circulation during her tenure as EIC). Alongside fun front-of-the-book features like Power Lunch (detailing where agents and studio execs were spotted dining), 7 Days of Deals (chronicling that week's signings) and a smattering of red carpet photos, the magazine offers long-form articles and insightful interviews with entertainment industry power players. Min's reinvention of THR is multiplatform: along with the weekly, there is an iPad app, a website, quarterly glossies, and more. It is a major risk, but it's already proving successful online: traffic to the website rose to 4.4 million unique visitors in August (according to ComScore), more than every other industry website combined. She said it: "When you are on the inside, you don't realize bad things are happening as they're happening. I really don't think an insider could have come in from here and remade The Hollywood Reporter. I think you had to have been an outsider."
Also recognized in the media category are: The Guardian’s Nick Davies, photographer João Silva, Al Jazeera, Chinese Netizens, Storify’s Burt Herman, Zeta’s Adela Navarro Bello and Instapaper creator Marco Arment.
Min’s ability to transform the brand to reflect the excitement and energy of one of the most influential and culture changing industries worldwide has been widely recognized.
Richard Beckman, CEO of THR parent company, Prometheus Global Media, said, “Janice Min has completely reinvented entertainment, business media. Finally the most creative business in the world has a media vehicle worthy of it. Further, it has shown how a print and digital platform can work so well together with the website breaking the news and the magazine providing context and insight.”
Readers can view and vote in HuffPo's series online here, and a gala event will be held in New York on October 18 to celebrate this year's honorees.