Hulu Says Andy Forssell Will Become Acting CEO

5:02 PM PST 03/14/2013 by Paul Bond
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Andy Forssell

The appointment will take effect by March 31 after Jason Kilar steps down.

Hulu said Thursday that senior vp content Andy Forssell will become acting CEO when Jason Kilar steps aside at the end of the month.

The Internet streaming company co-owned by ABC, Fox and NBCUniversal made the announcement via a blog entry from Kilar that was addressed to Hulu's employees. The news comes as the online video site's future strategy is still being hashed out by its owners.

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"You know Andy well; he's been a critical senior executive and has been here from the start of this great adventure," Kilar wrote of his Harvard Business School pal who has been at the site since its inception in 2007. "Andy exemplifies the Hulu culture and has been central to Hulu's journey, helping to grow this company from two content partners and no revenue to over 450 content partners and approximately $700 million revenue in 2012."

In recent years, Forssell has been particularly focused on bulking up Hulu's original offerings as the company's head of content strategy. Prior to joining Hulu, the Pennsylvania-born father of three was in various management positions with Siebel Systems and Oracle Corp. He began his career as a U.S. Army captain.

In January 2012, Forssell told The Hollywood Reporter when looking for original offerings, Hulu wants content that "that's beloved not beliked."

"The content that really pays off and punches above its weight in our ecosystem is a show that somebody's going to see and then they want to go e-mail five of their friends or get on Facebook and post about it," Forssell said.

Kilar said in January that he would resign his post before March 31 along with chief technology officer Rich Tom. Kilar has been CEO of Hulu for more than five years.

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