'Hunger Games' Reclaims No. 1 Spot on Sales Chart

3:27 PM PST 09/12/2012 by Thomas K. Arnold

Buzz surrounding filming for the Lionsgate hit's sequel helped it take the top position back on the Nielsen VideoScan First Alert sales chart from Universal's "Battleship."

The seeds for a hot new franchise have certainly been planted. Continued buzz about The Hunger Gamesinitial filming began this week on the sequel – propelled the Lionsgate release back into the No. 1 on the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales.

The film regained the top chart position, after spending a week at No. 2, from Universal Studios’ Battleship, which finished second its sophomore week, selling 72% as many copies as The Hunger Games.

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Another Lionsgate title, the actioner Safe, with a theatrical gross just slightly above $17 million, debuted at No. 3, kicking the Warner romantic drama The Lucky One to No. 4. Universal Studios’ romantic comedy The Five-Year Engagement, with Emily Blunt, bowed at No. 5.

Ironically, on Home Media Magazine’s weekly rental chart, Safe bumped The Hunger Games from the No. 1 spot, which it had occupied for three consecutive weeks. The No. 3 spot went to Universal Studios’ The Lorax, fresh off its 28-day holdback from Redbox and Netflix.

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On Nielsen VideoScan’s dedicated Blu-ray Disc sales chart, Battleship repeated at No. 1 and The Hunger Games encored at No. 2. Safe debuted at No. 3 and The Five-Year Engagement bowed at No. 4.

Battleship last week generated 51% of its total unit sales from Blu-ray Disc, compared to just 35% for The Hunger Games. Safe was right in between, generating 44% of its first-week unit sales from the high-definition disc format.

For complete DVD and Blu-ray sales and rental charts, visit HomeMediaMagazine.com.

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