'Hunger Games' Makeup Collection in the Works
The Capitol Collection will debut new products later this year tied to the release of the sequel.
Now you can look like Katniss Everdeen.
CoverGirl is teaming up with Lionsgate for a makeup collection tied to the late-November release of The Hunger Games: Catching Fire, the follow-up to the 2012 blockbuster. The Capitol Collection, featuring new products inspired by the film, will hit stores later this year. The cosmetics company did not reveal product details.
In announcing the branding partnership, CoverGirl released three official posters touting the new collection, showing a woman in shadow in three different poses. (See two of the posters below.)
Products for the first movie included a nail polish collection, a Hunger Games-themed cookbook and even a Katniss Barbie doll.
"With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics' relationship to film with a fantasy-meets-reality beauty experience," said Esi Eggleston Bracey, vp and general manager Global P&G Cosmetics. "The film-inspired CoverGirl campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at CoverGirl were captivated by Suzanne Collins' novels and the first film, so we're thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire."
"We are excited to announce CoverGirl as the exclusive makeup partner for The Hunger Games: Catching Fire," said Paula Kupfer, Lionsgate's vp promotions and consumer products. "The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like CoverGirl to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we're delighted to explore."
The Hunger Games: Catching Fire opens in theaters Nov. 22.
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