Box Office Report: 'Hunger Games' Wins Friday With $18.9 Mil, 'Wrath' Follows With $12.4 Mil

10:17 AM PST 03/31/2012 by Pamela McClintock
Lionsgate
"The Hunger Games"

"Wrath of the Titans" opens softer than expected domestically, Julia Roberts starrer "Mirror Mirror" also soft with $5.9 million; the Weinstein Co.'s documentary "Bully" opens in five theaters for a screen average of $6,097.

Lionsgate's The Hunger Games continued to rule the box office Friday, grossing $18.9 million and boosting its domestic cume to a stellar $208.8 million.

Hunger Games -- only the fifth film to reach $200 million in eight days -- easily beat the weekend's two new entries, Warner Bros. and Legendary's 3D action sequel Wrath of the Titans and Relativity Media's Snow White movie Mirror Mirror, starring Julia Roberts, Lily Collins and Armie Hammer.

Box-office observers expect Hunger Games to earn as much as $60 million for the weekend, meaning it could finish Sunday with a domestic total of $250 million.

PHOTOS: 'Wrath of the Titans' New York Premiere

Warner Bros.' Titans got off to a slower-than-expected start, grossing $12.4 million Friday, including $1 million from Thursday midnight showings. The sequel is expected to earn $30 million to $33 million for the weekend, compared to the $61 million opening for Clash of the Titans two years ago (that film had the advantage of opening during the long Easter weekend).

By opening the sequel a week before Easter, Warners says it can take advantage of spring break, which is staggered over the next two weeks.

Titans should make up ground overseas, where it is opening around the globe and in every major territory besides Japan. On Friday, the movie earned $18 million at the international box office for a three-day cume of $25 million. Mexico turned in $1.2 million, followed by the U.K. with $1 million. Number for China aren't available yet.

PHOTOS: First Look at Relativity's 'Mirror Mirror'

Domestically, Titans received a B+ CinemaScore, compared with a B for Clash. Males made up 66 percent of the audience. The movie skewed slightly older, with 55 percent of the audience over 25. Those under 25 gave the actioner an A-.

The 3D sequel returns Sam Worthington, Liam Neeson and Ralph Fiennes in the lead roles and is directed by Jonathan Liebesman. Actors new to the franchise include Rosamund Pike, Venezuela's Edgar Ramirez and the U.K.-born Toby Kebbell.

Prerelease tracking suggested that Titans would open between $35 million and $40 million.

Mirror Mirror grossed $5.9 million Friday for a weekend debut in the $22 million to $24 million range (Relativity had wanted the pic to cross $30 million in its opening). The film is the only new PG title in the marketplace until April 27, when Sony opens The Pirates! Band of Misfits.

PHOTOS: 'Mirror Mirror' vs. 'Snow White': Anatomy of a Smackdown

Mirror also received a B+ CinemaScore, though those under the age of 18 -- who made up 36 percent of the audience, indicating family traffic -- gave it an A-. Females made up 58 percent of the audience.

The retelling of the classic fairy tale is an important property for Relativity as the company tries to produce its own films. Mirror , shot in Montreal, cost $80 million to make after rebates. Relativity sold off foreign rights and says its exposure on the production budget is $30 million (that doesn't include marketing costs).

Mirror is the first of two Snow White movies opening this year, though Universal's Snow White and the Huntsman, which bows in the summer, isn't a family film.

At the specialty box office, the Weinstein Co. opened Lee Hirsch's high-profile documentary Bully in five theaters in Los Angeles and New York. The film about the bullying epidemic in America's schools has earned national attention for the unsuccessful fight to overturn its R rating. The film earned the restrictive rating for language.

The Weinstein Co. decided to release the film unrated, though the two AMC locations playing the film are treating it like an R and asking kids for written or verbal permission from an adult.

Bully grossed $30,485 Friday for a per-screen average of $6,097.

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