IAC developing Web site for African Americans
EmptyIAC/InterActive Corp. will launch an online destination specifically geared to the African American community, the company said Wednesday.
The yet-to-be-named site, which is scheduled to launch in January, will feature relevant news content, entertainment and service information within a platform for community interaction. It will include a heavy online video element.
The new site is part of IAC Programming, an initiative established in 2006 under the helm of IAC chairman and CEO Barry Diller, to expand branded online properties.
It joins other Web properties trying to capture the African American audience on the Web like Time Warner Inc.'s AOL Black Voices, which spotlights prominent people of color.
"There exists enormous opportunity in today's online landscape to provide Blacks with an experience that engages their unique communities through a collective voice," said Johnny C. Taylor, Jr., who was appointed CEO of the initiative. "IAC - with its superior technology, operational expertise and more than 60 brands - is poised to provide exceptional content and services for this growing and underserved population."
IAC has over 65 Internet brands including Ticketmaster, dating Website match.com, search engine Ask.com and social planning Website evite.