'Ice Age' sequel hot on video charts

Third installment in animated franchise tops sales, rentals

20th Century Fox Home Entertainment's "Ice Age: Dawn of the Dinosaurs" debuted at No. 1 on both the national home video sales and rental charts for the week ending Nov. 1.

The DVD and Blu-ray Disc release of the third installment in the animated family franchise, which grossed just under $200 million in U.S. theaters, was heavily promoted by the studio. Launch events included a media day for "mommy bloggers" and the unveiling of a giant ice sculpture of Scrat, one of the film's most prominent characters.

"Ice Age" generated 11% of its first-week sales from the Blu-ray Disc edition. That's a surprisingly high percentage for a family film, but actual unit sales weren't enough to dislodge Paramount/DreamWorks' "Transformers: Revenge of the Fallen" from the No. 1 spot on the Nielsen VideoScan Blu-ray Disc chart. In its second week in stores, "Transformers" generated 24% of its total sales from the Blu-ray Disc edition.

"Transformers" slipped to No. 2 on both the Nielsen VideoScan First Alert sales chart and Home Media Magazine's rental chart its second week in stores.

Walt Disney Studios' direct-to-video "Tinkerbell and the Lost Treasure" debuted at No. 3 on the sales chart, with the Warner horror movie "Orphan," with a $41.6 million boxoffice haul, bowing at No. 4.

"Orphan" debuted at No. 3 on the rental chart.
comments powered by Disqus