ICM takes the stages with Vlasic
EmptyNashville — ICM has acquired the Marsha Vlasic Organization in a move that provides a boost to ICM's concert division.
The deal brings Neil Young, Elvis Costello, Van Morrison, Moby, Muse, Ozzy Osbourne, Lou Reed, Iggy Pop, Ben Folds, the Strokes, Regina Spektor and others into the agency's fold.
MVO founder Marsha Vlasic joins ICM as senior vp concerts, overseeing a newly formed contemporary rock division. She is based in the agency's New York offices, reporting to concerts division head Steve Levine.
"We're really into growing our business right now, especially the music business," ICM president Chris Silbermann said. "Marsha is such a great mentor to people, with such a great name, and she's very culturally consistent with what we want right now."
The acquisition of MVO reunites Vlasic with ICM, where she worked before leaving in 1988. At MVO, she pioneered music festival packaging with the Ozzfest and H.O.R.D.E. tours. Vlasic also organized Moby's Area One and Area Two tours, integrating audiences of rock, urban and electronic music in one venue.
ICM's concerts division has seen strong ticket sales for tours by Beyonce and notched big numbers from its comedy division.
Ray Waddell is an executive director at Billboard.