IDP/Samuel Goldwyn taps Fefferman vp
EmptyNEW YORK -- Liza Burnett Fefferman has been appointed senior vp publicity at indie distributor IDP/Samuel Goldwyn Films.
Fefferman, the publicist formerly known as Liza Burnett, will head the publicity department and manage corporate PR and branding. She reports to Independent Distribution Partners president Michael Silberman in the company’s New York office.
The exec recently served as a PR and marketing consultant for GreeneStreet Films, Shoot the Moon Prods., the New York Jets and Conde Nast’s Domino magazine. She helped launch the Weinstein Co. as executive vp publicity, overseeing the “Transamerica” Oscar campaign and the release of one of the company’s top performers, “Hoodwinked.”
Fefferman was senior vp at Dan Klores Communications, founding and running its film division.
The exec will be in charge of promoting the company after its recent divorce from Roadside Attractions. The two companies shared the distribution services of IDP, which is now solely the marketing and distribution arm of Goldwyn.