IFC grabs 'Drama/Mex' for First Take

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IFC Entertainment has acquired all North American rights to Canana Films' Spanish-language drama "Drama/Mex," which it will release as part of its IFC First Take banner, bowing it simultaneously in theaters and as a cable video-on-demand offering.

Written and directed by Gerardo Naranjo, "Drama/Mex" stars Fernando Becerril, Juan Pablo Castaneda, Diana Garcia, Miriana Moro and Emilio Valdes. Its producers are Gabriel Garcia, Santiago Paredes and Moro. Garcia, Renato Ornelas, Yibran Assuad, Diego Luna, Gael Garcia Bernal, Pablo Cruz and Kyzza Terrazas are the exec producers.

The film, which premiered last year in the Critics Week sidebar at the Festival de Cannes before playing the Toronto International Film Festival and the AFI Film Festival in Los Angeles, is set in Acapulco and tells the interwoven stories of a suicidal old man, a 15-year-old runaway girl and a young couple.

" 'Drama/Mex' is a beautifully told story explored with fresh and provocative style," IFC Entertainment president Jonathan Sehring said. "It represents the true independent spirit of filmmaking and fits beautifully into the First Take slate."

Arianna Bocco and Elizabeth Nastro negotiated the film's acquisition with Endeavor Independent, which represented the filmmakers.
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