IFC Launching Social 'Sync' Effort During 'Portlandia' Season 2 Premiere
The network has partnered with ClipSync to create a social tie-in to its programming, starting with a live chat featuring series stars Fred Armisen and Carrie Brownstein.
IFC has not been shy in its promotion of the sophomore season of Portlandia.
The comedy's creators, writers and stars Fred Armisen and Carrie Brownstein are currently on a 6-city tour to plug the show, one of the new episodes is already streaming online and on Wednesday, the network announced its launching IFC Sync in conjunction with the Jan. 6 premiere.
VIDEO: 'Portlandia' Season 2 Episode Available Online Ahead of IFC Debut
A "live, dual-screen experience," powered by ClipSync, IFC Sync will allow viewers to chat and interact on the network's website using their Facebook log-in. And with online events geared towards certain broadcasts, Armisen and Brownstein will host the first chat during Friday's 10:00 p.m. ET premiere.
The duo will chat with fans and answer questions about the series throughout the premiere episode. And over the coming weeks, the service will host other chats and unlock supplementary content and videos from the show.
Mashable reports that the new service differs from other interactive companions in that its designed to work on multiple platforms, including web browsers, tablets and mobile phones.
Future Sync conversations timed to Portlandia episodes will be hosted by an IFC moderator.