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IFTA Unveils Production Conference Theme, Lineup

The 12th annual event will focus on 'Monetizing Independent Film in the Digital Marketplace.'

The Independent Film & Television Alliance's 12th annual IFTA Production Conference on Dec. 3 will focus on the theme of "Monetizing Independent Film in the Digital Marketplace."

Dave Habiger, president and CEO of Sonic Solutions, will present the keynote address. Sonic develops technologies and services so that consumers can access digital media content across a variety of platforms and devices.

To set the stage for the conference's panel discussion, Amy Friedlander Hoffman, president of Priority Digital Media, will present "Video on Demand Today: The Platforms, Viewers and Demand for Content," providing an overview of the major platforms and players in the U.S. VOD Market.

Pierre David, chairman-CEO of Imagination Worldwide, and Bruce Eisen, vp online content development and strategy at Dish Network, will moderate the morning-long panel titled "Monetizing Independent Film in the Digital Marketplace."

The panelists will include Jeff Cuban, executive vp at HDNet/Magnolia; Daniel Diamond, president of international sales at Morgan Creek International; Alex Fragen, president of domestic television distribution at Summit Entertainment; Barry Gordon, CEO and co-founder of XLrator Media; Diana Keredes, vp entertainment service, media and entertainment at Comcast; and Daniel York, president of contentat AT&T.

"Digital distribution increasingly is a part of our marketplace reality," IFTA president-CEO Jean Prewitt said in announcing details of the conference along with IFTA vice-chairman David. "Independent film and television producers today must make production, distribution and marketing decisions that work for these new platforms. Today's conference assembles a talented and qualified group of executives who will share their insights on how to succeed in this evolving and sometimes confusing marketplace."

The event will take place from 8:30 a.m.-noon at Century City's InterContinental Hotel.