'Igor' eats up promo deals

Empty

The Weinstein Co. and Exodus Film Group have announced a nationwide promotional program with CKE Restaurants, which owns Carl's Jr. and Hardee's, to help market the October release of their CG-animated film "Igor."

More than 3,000 of the company restaurants throughout the U.S. will participate in the promotion, which will be part of CKE's Cool Kids Combos meal program and include four custom-designed "Igor" premiums, in-store displays and an online campaign with Carl's Jr. and Hardee's Cool Kids Web sites.

"Carl's Jr. and Hardee's feature great food for the whole family, yet they take a wonderfully irreverent approach to their advertising," Exodus CEO John Eraklis said. "They are the perfect promotional partner for 'Igor.' "

Weinstein and Exodus already have lined up several licensing partners for the film, including a master license for toys and collectibles with Corgi International, a publishing deal with Simon & Schuster and a comic book series with IDW Publishing.

Corgi will release a wide range of products, including action figures and play sets. Simon & Schuster plans nine "Igor" books, which will be published under its Simon Scribbles and Simon Spotlight imprints.

"Igor," an irreverent comedy about mad scientists and their evil inventions, features the voices of Steve Buscemi, John Cleese, Jennifer Coolidge, John Cusack, Arsenio Hall, Sean Hayes, Eddie Izzard, Jay Leno, Molly Shannon and Christian Slater.
comments powered by Disqus