iHeartRadio Surpasses 30 Million Registered Users
Although still well behind Pandora, the Clear Channel property has grown at a steady clip, adding 10 million users in seven months.
Clear Channel’s iHeartRadio has surpassed 30 million registered users less than two years after the launch of its current version. The milestone puts iHeartRadio at roughly 15 percent of Pandora’s 200 million registered users in the U.S., Australia and New Zealand (though the service fully launched in the latter two countries in December).
iHeartRadio users appear to spend as much time listening as Pandora users. According to Triton Digital, in March iHeartRadio had only 17 percent as many average active sessions and 15 percent as many total session starts as did Pandora, both comparable to the difference in the two service's registered users. If iHeartRadio’s 30 million registered users listened as frequently as Pandora users, it would have had 64 percent more active sessions and 56 percent as many total session starts. But Pandora's lead in registered users gives it a commensurate lead in listening activity. Pandora's 1.85 million average active sessions in March were 1.5 million more than iHeartRadio's 310,000 average. And while Pandora had a total of 905.7 million session starts in March, Clear Channel had 138.7 million.
The U.S. Internet radio market increasingly is a two-service race. After No. 2 service iHeartRadio comes Slacker (34.7 million total session starts in March), Cumulus Streaming Network (19.5 million), CBS Radio (21.5 million) and NPR member stations (9.8 million).
Clear Channel launched the current version of iHeartRadio in September 2011. The service offers online streams of radio broadcasts as well as a personalized listening experience a la Pandora. Over time, Clear Channel has added the broadcasts of Cox Media Group, Emmis Communications and college radio stations.
That iHeartRadio has amassed 30 million registered users in a relatively short period of time -- it had 20 million registered users only seven months ago -- that speaks volumes about the state of Internet radio (and Clear Channel's efforts to market the service during broadcasts and through its annual iHeartRadio music festival).
Listeners easily are adapting to new services and integrating online radio into the other ways they experience music. There is enough upside in Internet radio to allow for numerous services to grow. Pandora has continued to add registered users and has experienced a decline in listener hours only because of limitations placed on mobile listening. Songza has surpassed 6 million iOS installs, up from 2 million at the end of the summer, and had 4.7 million active users in March.
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