Imagina to distribute OQO products
Agreement kicks off in April with 'Never-Ending Tales'MADRID -- Imagina International Sales announced Thursday it will distribute all the animated children's products from OQO Filmes to the domestic and international markets.
OQO Filmes, the film branch of Galician publishing house OQO, thus announces its strategy to turn its vast catalogue of children's literature into animated product and simultaneously to channel it into the international structure of Madrid-based Imagina.
Imagina, which has only handled two animated series, thus taps into a constant flow of children's programming.
The agreement kicks off with the stop-motion series "Never-Ending Tales," comprised of 26 10-minute episodes, which Imagina will launch at MipTV next month.