Imax Enters Portugal With Three-Theater Deal

Imax and Portuguese partner Zon Lusomundo Cinemas are to jointly run three theaters to open by the end of 2012.

TORONTO – Imax Corp. and Portuguese exhibitor Zon Lusomundo Cinemas are pacting to install three digital theaters in Portugal.

Toronto-based Imax said its first entry into the Portugal market will see a trio of theaters open by the end of 2012, and be run as joint ventures.

"We have been impressed by the growth and success of Imax in Europe, and we are thrilled to be bringing the premium, state-of-the-art Imax experience to our customers in Portugal," Luis Mota, general manager of Zon Lusomundo Cinemas, said in a statement.

The Portugal deal follows Imax signing European theater deals in Spain, Italy and Germany over the last 12 months.

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