Imax passes $100 mil globally with 'Avatar 3D'
Sci-fi epic still has seven weeks to play on giant screensTORONTO -- Imax Corp. has crossed the $100 million global boxoffice mark with "Avatar 3D."
With James Cameron's sci-fi epic still set to screen for seven more weeks on Imax's giant screens, "Avatar" to date has raked in $68 million in premium North American ticket receipts and $33 million in overseas boxoffice since it opened Dec. 18.
Imax CEO Richard Gelfond expects the record boxoffice from "Avatar 3D" to spur return viewing for future Hollywood 3D titles on his screens locally and internationally.
"There will be an 'Avatar' halo. Some people went to an Imax theater for the first time to see 'Avatar.' Many liked the experience, and will come back again," he said.
Besides continuing play from "Avatar 3D," Imax's 2010 Hollywood release slate also includes from DreamWorks Animation "How to Train Your Dragon 3D" and "Shrek Forever After 3D," "Tron Legacy 3D" and "Toy Story 3 3D" from Walt Disney Studios.