Imax Signs Record Deal for 10 Screens in Japan

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Imax CEO Richard Gelfond

The pact with Toho Cinemas expands the exhibitor's footprint from its single Imax screen.

Imax has signed a 10-screen deal with Toho Cinemas, part of Japan's largest exhibitor and studio group, the largest single order for IMAX screens in the country. This expands Toho's Imax offerings from the single screen it opened in April at its Shinjuku complex in central Tokyo.

The Imax screen at the Toho Cinemas Shinjuku complex, home of the huge Godzilla head towering over Tokyo, has been a big earner for the exhibitor, as have Imax theaters elsewhere in Japan. The Shinjuku Imax screen logged a record $1 million opening weekend for Jurassic World, while Imax screens in Japan average $1.2 million per film.

"Today's agreement with Toho marks our largest signing ever in the country and a tipping point in our Japanese expansion efforts," said Imax CEO Richard L. Gelfond. "Toho's first Imax site is off to an exceptional start and in just six months has become Japan's highest-grossing Imax theater."

Twitter: @GavinJBlair

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