Pret-a-Reporter

Style Notes: IMG Launches Male Plus-Size Division; Lord & Taylor Settles with FTC

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Zach Miko

Fashion's Tuesday turn up.

IMG Launches Male Plus-Size Division, "Brawn" [WWD]
IMG revealed Tuesday that it's adding a new plus-size male division to its repertoire called "Brawn." Zach Miko, who made waves a few months back as a plus-size model for Target, is IMG's first client in the new category. Senior vp Ivan Bart hopes that the new division will increase body positivity and encourage brands to produce larger sizes for men like Miko, who stands at 6 feet, 6 inches and has a 40 inch waist. 

Lord & Taylor Settles With FTC [Consumerist]
Lord & Taylor has settled with the FTC over a controversial Instagram campaign from March 2015. Fifty fashion bloggers were paid to post photos of themselves wearing the same Lord & Taylor dress (which they received for free), however they did not disclose that the posts were sponsored, thus violating the FTC's policies. Lord & Taylor called the oversight an innocent mistake, and the FTC settled with the retailer by stating that all future paid advertisements must be disclosed as such. 

President Obama and Misty Copeland Talk Black Hair, Body Positivity [Time]
In a candid chat for Time magazine, President Barack Obama and ballerina Misty Copeland spoke openly about their similar backgrounds (both were raised by single mothers) and what it was like to overcome the odds as African-Americans. Additionally, Obama spoke with Copeland at length about his observations as a father raising two young girls, noting that pressures to look a certain way — especially with regards to black hair — are much stronger for African-American women. 

H&M and M.I.A. Team Up to Promote World Recycling Week [WWD]
Singer M.I.A. filmed a music video in partnership with H&M to help the store promote World Recycling Week, during which the retailer collects second-hand clothing from customers in exchange for shopping vouchers. The video, which will debut on April 11, highlights the environmental impact of clothes. Since H&M's recycling initiative launched in 2013, the brand has collected more than 25,000 tons of apparel. 
 

 

 

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