India ad market up 23% in '06

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NEW DELHI -- The Indian advertising market grew 23% in 2006, to 163 billion rupees ($3.70 billion) from 132 billion rupees ($3 billion) in 2005, according to a report released Friday by AdEx India, a division of Mumbai-based TAM Media Research (a joint venture of AC Nielsen and Kantar Media Research/IMRB).

The report shows that print advertising continues to dominate the market at 48%, followed closely by television at 41%.

The rest of the ad pie is divided among outdoor advertising (6%), radio (3%), and cinema and Internet advertising (1% each).

The biggest growth is seen in radio, which grew 58% from 2005, fueled by the increasing number of private FM channels thanks to the government's opening up of the market to private players.

Similar growth is seen in Internet advertising, which rose 52% from 2005, while TV and print advertising rose 22% and 24%, respectively, with cinema and outdoor advertising growing by 10%.
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